Consumers today do not have it, they want to actively contribute to environmental protection, because the media cause irritation.
We show this with the example of the jute bag / cloth bags.
Bags and bags made of natural materials were the hype. It was called a long time: Protect the environment and use natural bags.
Today it is said in the media: The CO2 balance of a fabric bag is 200 times higher than that of a plastic bag and would have to be used accordingly over 200 times, so this fabric bag is environmentally friendly.
The next example is electric cars:
Some praise them for the emission values, the others criticize the balance sheet.
What should one be guided by, what should one believe in?
We need a public and clearly communicating body that educates consumers.