At the present time, this phrase should be renamed «From cradle to cradle» in terms of products because the demands on products that are sustainable and environmentally friendly are quite different.

While the focus of development of products has been on developing a unique product that offers consumers added value, product development nowadays needs to focus on conserving resources, so that the product can be recycled in the best possible holistic way after use.

Another example of the new type of product is the economy of the sharing economy. Here, the focus is placed on sharing a product. We all know this way of sharing from car sharing providers, such as Car2Go.

We believe that in the future we can expect many more new products that will surprise some in their orientation and usability, with previously unknown properties and recycling possibilities.

We will report.

Grass AF